Book Preview: Return On Relationship

Last Summer, I was fortunate enough to attend an amazing blog conference in Atlanta, where I was able to meet Ted Rubin and soak up some of his social marketing awesomeness. I was then even more fortunate to be able to become a part of Social Fabric, a division of Collective Bias, a social shopper media company for which Ted Rubin is the Chief Social Marketing Officer.

Ted Rubin is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™.

Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine. ROR is the basis of his philosophy… It’s All About Relationships! Connect with Ted at TedRubin.com or @TedRubin.

I remember sitting in that huge conference room listening to Ted talk about return on relationships for the first time and I was fascinated. I’m pretty sure I took down everything that came out of his mouth. I picked up a number of tips that have helped me to grow as a blogger and as a member of the social media world.

Then he mentioned that he had a book coming out all about Return on Relationship. While waiting for the release I’ve implemented so many of the techniques he recommend and I know that reading his book will continue to help me become even better at what I do.

Return on Relationship is co-written by Ted Rubin and Kathryn Rose.

About Kathryn Rose:

Kathryn Rose is an award-winning, best-selling author, speaker and social media strategist and trainer with

clients ranging from multi-million dollar corporations, to small business owners and entrepreneurs. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales.

Nominated for the 2012 Small Business Influencer Award, Kathryn is also the CEO and co-founder of the Social Buzz Club the world’s first online marketing collaboration network for bloggers, social media professionals and small business owners.

Kathryn is the author of 9 books on social media marketing The Step by Step Guides to: Twitter, Facebook, SEO/Video Marketing and Linkedin for Business, The Parent’s and Grandparent’s Guides to Facebook, the Teen Safety Guide , the best-selling Solving the Social Media Puzzle and Return on Relationship. She is a sought after keynote speaker and trainer on using social media for maximum online visibility and using online marketing and social media tools to create referral networks and to increase sales.

If you have any questions or are looking for more information on Return on Relationship I’m sure Ted would be more than happy to answer them for you. There are a million ways to connect with him but I suggest sending him a tweet. 🙂

Return on Relationship will be released on January 29, 2013 and if you are looking to excel in whichever business you’re in, I highly recommend picking up a copy.

Here is one of my favorite quotes I took down when I heard Ted speak last year…

“Think REPUTATION, not ranking

CONNECTION, not network

LOYALTY, not celebrity”

*I am being sent a copy of this book for review purposes. All opinions are genuine and my own.